Alma
Creative Direction

Alma is a members' club and private workspace in Stockholm, built for entrepreneurs, teams and individuals in creative and innovative industries.

The work ran month by month rather than as a single project: posters, newsletters, animations, invitations. A members' club has to earn attention from people who spend their own days making things — so nothing could look like filler, and nothing could look the same as last month.

Set into Tham & Videgård's architecture, the interior signage had to hold its own without competing — present when you need it, invisible when you don't.

The scope

Creative direction
Art direction
Graphic design
Newsletter design
Poster campaigns
Motion & animation
Interior signage